CRE Market Trends: What’s Hot in 2024

What are the current trends in CRE market and what is expected to be hot in 2024?

Current trends in the CRE market include a rise in remote workspaces, increased demand for sustainable and eco-friendly buildings, and the growth of online retail. In 2024, experts predict a surge in smart building technology, flexible leasing options, and a focus on wellness in commercial spaces.

The world of commercial real estate (CRE) is constantly evolving, and staying ahead of the trends is crucial for investors and industry professionals. As we look ahead to 2024, it’s important to understand the key factors shaping the CRE market and the emerging trends that will dominate the industry. In this blog post, we will explore the hottest predictions for the 2024 CRE market, including the rise of sustainable and green buildings, the increasing role of technology, and the impact of remote work. We will also dive into the hotspots in the CRE market, the sector-specific predictions, the role of government policies, and the economic factors affecting the market. Let’s explore what’s hot in the 2024 CRE market!

Understanding the CRE Market in 2024

As we venture into the future, it’s important to have a solid understanding of what the CRE market encompasses. Commercial real estate refers to properties primarily used for business purposes, such as office spaces, retail centers, and industrial facilities. In the United States, CRE is a significant contributor to the economy, driving economic growth, job creation, and urban development. It includes properties leased to tenants, generating rental income for property owners and investors. From multifamily apartments to hospitality and healthcare facilities, the versatility of CRE encompasses various property types. It extends beyond physical properties, encompassing financial instruments and investment strategies.

Key Factors Influencing the CRE Market

Several key factors play a crucial role in influencing the CRE market and shaping its future trajectory. Economic growth is one of the most significant determinants, as it impacts the demand for commercial properties and the performance of various sectors within the market. Strong economic growth, along with federal and state funding for public works and institutional buildings, translates into increased business activity, leading to higher demand for office spaces, retail properties, and industrial facilities.

Sustainability is another influential factor in the 2024 CRE market. The growing emphasis on environmental responsibility and energy efficiency has led to a rise in demand for sustainable and green buildings. These buildings prioritize energy efficiency, environmental impact, and occupant health, reflecting a shift towards responsible real estate practices.

Energy consumption is closely tied to sustainability, and the push for energy-efficient buildings is gaining momentum. Increasing awareness about climate change and the need to reduce carbon emissions has prompted the adoption of energy-efficient technologies and practices in the CRE industry. Buildings with lower energy consumption not only help protect the environment but also result in cost savings for tenants and owners.

Emerging Trends in the 2024 CRE Market

As we look ahead to 2024, several emerging trends are set to reshape the CRE market. From the rise of sustainable and green buildings to the increasing role of technology, these trends will have a significant impact on the industry. Additionally, remote work, which has accelerated in recent years, will continue to shape the demand for office spaces, geographical preferences, and tenant expectations. Let’s delve into these trends and explore their implications for the 2024 CRE market.

The Rise of Sustainable and Green Buildings

When it comes to sustainability, the rise of sustainable and green buildings is a standout trend in the 2024 CRE market. Here are some key points to consider:

  • Sustainable and green buildings prioritize energy efficiency, environmental impact, and occupant health, reflecting a shift towards responsible real estate practices.
  • The demand for sustainable and green buildings is driven by consumer demand, regulatory standards, and investment incentives, shaping the future of CRE development.
  • Technology integration, renewable energy solutions, and sustainable design principles contribute to the rise of sustainable and green buildings in the 2024 CRE market.
  • The economic benefits and long-term value of sustainable and green buildings position them as prominent assets in the 2024 CRE market.
  • The rise of sustainable and green buildings presents opportunities for innovation, collaboration, and market differentiation in the CRE industry.

Technology’s Increasing Role in the CRE Market

Technology is playing an increasingly important role in the CRE market, offering new opportunities for efficiency, productivity, and customer experience. Here’s what to know about technology’s increasing role:

  • Digital transformation, smart building solutions, and proptech innovations are enhancing operational efficiency and tenant experiences in the CRE market.
  • Data-driven decision-making, predictive analytics, and automation are driving performance optimization and asset management.
  • Technology is fostering creativity, connectivity, and adaptability, redefining the future of workspace design and property utilization.
  • The convergence of AI, Internet of Things (IoT), and mobility solutions is amplifying technology’s impact, creating new opportunities for real estate professionals and investors.
  • Embracing technology’s increasing role in the CRE market requires a forward-thinking approach, emphasizing agility, security, and user-centric solutions.

The Impact of Remote Work on the CRE Market

The rise of remote work has had a profound impact on the CRE market, transforming the way we think about office spaces, tenant preferences, and geographical dynamics. Here’s what you need to know:

  • Remote work trends, accelerated by recent events, have led to a reassessment of office space needs, commuting patterns, and amenities.
  • Flexible, collaborative, and technology-integrated spaces are in high demand as organizations embrace new ways of working.
  • The impact of remote work on the CRE market has implications for geography, as tenants seek locations that align with their workforce distribution and client base.
  • Urban centers may face challenges as remote work allows for greater flexibility in choosing where to live and work.
  • Addressing the impact of remote work on the CRE market requires strategic adaptations, sustainability considerations, and resilient asset management approaches.

Sector-Specific Predictions for the 2024 CRE Market

Different sectors of the commercial real estate market have unique characteristics and trends. In the 2024 CRE market, several sectors can expect specific predictions. From office spaces to retail and industrial properties, each sector faces its own set of challenges and opportunities. Let’s explore the sector-specific predictions for the 2024 CRE market, including office space trends, retail space trends, and industrial space trends.

Office Space Trends and Predictions

The office space sector is undergoing significant changes due to evolving work dynamics and technological advancements. Here are some trends and predictions for the 2024 CRE market:

  • Hybrid work models: The rise of remote and hybrid work models will continue to influence office space utilization, leading to increased demand for flexible, collaborative, and technology-integrated spaces.
  • Demand for flexible office spaces: Businesses are increasingly seeking flexible office spaces that can adapt to changing needs, expanding or contracting as required.
  • Technology integration: The integration of technology, such as artificial intelligence and smart building solutions, within office spaces is anticipated to enhance tenant experiences, improve efficiency, and optimize energy consumption.
  • Suburban office markets: Suburban office markets are projected to become more competitive as tenants look for accessible, cost-effective alternatives to central business districts.
  • Wellness-focused designs: Office spaces will prioritize wellness features, including access to natural light, indoor air quality, and health-conscious amenities, to attract and retain tenants.

Retail Space Trends and Predictions

The retail sector has faced significant challenges in recent years, with the rise of e-commerce and changing consumer behaviors. Here are some trends and predictions for the 2024 CRE market:

  • Omnichannel strategies: Retailers may prioritize omnichannel strategies that seamlessly integrate online and offline experiences, meeting evolving consumer demands and enhancing customer experiences.
  • Pop-up retail concepts: Pop-up retail concepts, which offer temporary, experiential shopping experiences, are expected to increase in popularity as retailers seek to create unique and memorable interactions with their customers.
  • Sustainability and eco-friendly practices: Retail spaces are anticipated to incorporate more sustainability practices, such as energy-efficient lighting, waste reduction, and eco-friendly materials, aligning with growing consumer interest in environmentally-conscious brands.
  • Resurgence of local and independent retailers: The covid-19 pandemic highlighted the importance of supporting local businesses, and this trend is expected to shape the retail real estate market, with a resurgence of local and independent retailers in community-driven locations.
  • Virtual and augmented reality experiences: Retail spaces may incorporate virtual and augmented reality experiences to provide immersive and interactive shopping experiences, attracting customers and increasing foot traffic.

Industrial Space Trends and Predictions

The industrial real estate sector has seen increased demand driven by the growth of e-commerce and supply chain logistics. Here are some trends and predictions for the 2024 CRE market:

  • Last-mile distribution centers: The demand for last-mile distribution centers, located closer to populated areas, is expected to surge as retailers strive to meet fast delivery expectations and reduce transportation costs.
  • Automation and robotics: The adoption of automation and robotics within industrial spaces is anticipated to revolutionize operations, improving efficiency, reducing labor costs, and enhancing supply chain logistics.
  • Adaptive reuse projects: Industrial spaces are increasingly being repurposed for alternative uses, such as entertainment venues, creative offices, and mixed-use developments, as investors explore new opportunities to maximize existing assets.
  • Cold storage facilities: The growth of online grocery shopping and the need for temperature-controlled storage spaces have created a high demand for cold storage facilities, presenting investment opportunities in the industrial real estate sector.
  • Multi-story industrial buildings: With limited available land in certain markets, the development of multi-story industrial buildings, similar to those seen in densely populated cities, may become more prevalent, offering efficient use of space to meet growing demand.

The Role of Government Policies on the CRE Market

Government policies and regulations have a significant impact on the CRE market, shaping investment decisions, property development, and market dynamics. In the 2024 CRE market, various policy factors influence the industry. From tax policies impacting CRE investments to zoning laws and their effects, understanding the role of government policies is crucial for real estate professionals and investors.

Tax Policies Impacting CRE Investments

Tax policies have a direct impact on commercial real estate investments, influencing decision-making, returns, and profitability. Here are some key factors to consider:

  • Modifications in depreciation rules: Changes in depreciation rules could alter investment decision-making, impacting the overall returns generated by commercial real estate assets.
  • Tax incentives for Opportunity Zones: Tax incentives for Opportunity Zones aim to drive investments in designated areas, offering attractive tax benefits and potential economic revitalization.
  • Changes in capital gains tax rates: Revisions in capital gains tax rates may influence real estate investment activities, affecting the profitability and liquidity of CRE assets.
  • Revisions in 1031 exchange rules: 1031 exchange rules allow for tax-deferred exchanges of like-kind properties, facilitating real estate transactions. Any changes to these rules could impact property transactions and investment strategies.
  • Tax credits for energy-efficient building improvements: Tax credits for energy-efficient building improvements may incentivize sustainable real estate practices, offering financial benefits for owners and investors who invest in energy-efficient upgrades.
  • Understanding the intricacies of real estate taxes, the implications of tax policy changes, and the potential benefits and challenges they present is crucial for successful commercial real estate investments.

Zoning Laws and Their Effects on the CRE Market

Zoning laws play a significant role in determining how land and properties can be used, developed, and redeveloped. Here’s what to know about the effects of zoning laws on the CRE market:

  • Zoning reforms and mixed-use developments: Zoning reforms that accommodate mixed-use developments, allowing for a combination of residential, commercial, and recreational spaces, can transform real estate landscapes, promoting vibrant urban environments.
  • Adjustments in height and density restrictions: Adjustments in height and density restrictions could influence urban development patterns, enabling the construction of taller buildings and promoting denser neighborhoods.
  • Zoning regulations promoting affordable housing initiatives: Zoning regulations that promote affordable housing initiatives, such as inclusionary zoning, can impact housing availability, addressing the need for affordable housing in certain areas.
  • Flexibility in zoning laws for adaptive reuse projects: Flexibility in zoning laws for adaptive reuse projects encourages property revitalization, enabling the repurposing of existing structures for new uses, such as converting a warehouse into loft-style apartments or office spaces.
  • Zoning allowances for co-living and co-working spaces: Zoning allowances for co-living and co-working spaces can drive innovative real estate concepts, providing flexible living and working arrangements to meet evolving demand.
  • Navigating zoning laws, understanding their implications, and staying updated on zoning changes and future developments are crucial for successful real estate investments and property development.

Final Thoughts on the 2024 CRE Market Predictions

As we wrap up our exploration of the 2024 CRE market predictions, it’s clear that sustainability, technology, and shifting work dynamics will shape the industry’s future. It is imperative for investors and industry professionals, such as Traynor, executive vice president and chief investment officer of People’s United Wealth Management, to adapt, embrace innovative practices, and navigate the evolving landscape. By keeping abreast of the latest trends, understanding the role of government policies, and assessing economic factors, stakeholders in the CRE market can position themselves for success. Final Thoughts on the 2024 CRE Market Predictions

Preparing for the Future of CRE Investing

Preparing for the future of commercial real estate investing requires a forward-thinking approach, incorporating best practices and staying informed about emerging trends and market opportunities. Here are some steps to consider:

  • Explore new opportunities in senior housing real estate, as the aging population presents significant growth potential in this sector.
  • Assess the potential impact of energy consumption trends on commercial real estate, considering sustainability practices, energy-efficient technologies, and evolving energy regulations.
  • Keep up with recent developments in artificial intelligence (AI) and their implications for commercial real estate, such as predictive analytics, automation, and smart building solutions.
  • Consider the influence of maternal health trends on real estate, as the demand for specialized healthcare facilities and services catering to maternal health continues to grow.
  • Stay updated on best practices in property management, tenant engagement, and sustainability, leveraging industry resources, and engaging with real estate professionals to gain insights and exchange knowledge.
  • By following best practices, monitoring market trends, and embracing new investment opportunities, investors can adapt to the predicted trends, maximize portfolio performance, and capitalize on the growth potential of the CRE market.

How can Investors Adapt to these Predicted Trends?

To thrive in the ever-changing commercial real estate market, investors must adapt to the predicted trends and stay ahead of the curve. Here’s how investors can adapt to these trends:

  • Embrace sustainable practices in real estate investment, focusing on energy-efficient properties, green building certifications, and sustainability-driven design.
  • Leverage technology to analyze and predict real estate trends, utilizing data analytics, artificial intelligence, and machine learning to make informed investment decisions.
  • Diversify real estate portfolios to align with future economic shifts, considering different asset classes, geographic locations, and market segments to hedge against potential risks.
  • Engage with industry experts, real estate professionals, and market analysts to gain insights into upcoming real estate opportunities, emerging markets, and investment strategies.
  • Stay adaptable and open to exploring new real estate markets, demographic shifts, and emerging trends, positioning investments to capitalize on market dynamics and growth potential.
  • By adopting adaptive strategies, staying up-to-date with market trends, and maintaining a proactive approach, investors can navigate the predicted trends, minimize risks, and maximize returns in the evolving commercial real estate landscape.


In conclusion, the 2024 CRE market is expected to witness significant changes and opportunities. With the rise of sustainable and green buildings, technology’s increasing role, and the impact of remote work, investors need to stay informed and adapt to these predicted trends. Top cities for commercial real estate investments and emerging CRE markets are worth exploring for potential growth. Additionally, understanding the role of government policies and economic factors such as interest rates and global conditions will be crucial for successful investments. To navigate the evolving landscape of the CRE market and explore investment opportunities, get in touch with our experts who can provide personalized guidance and support.


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